automotive lifestyle & apparel


Founded in 2016, HPL Brand is the Apparel for the gear head. For the person that builds their rides with passion, to be unique. Thats why we founded HPL. HOBBY PASSION LIFESTYLE, three words to live by when you are a true car enthusiast. Powered by car enthusiasts. Check out the store


red label hoodie

Keep warm on those fall/winter days & nights with our official red label hoodie


lifestyle leggings

Because what girl doesn't love leggings? We proudly offer our unique twice on the classic


red label stone gray tee

Keep it simple, keep it custom. Our red label. 


life's too short tee

A slogan we all here at C4 live by daily. Enjoy life, and most important keep it custom while living it.