For blackberry. Its been a bumpy ride. But the Z10 does look like its a fresh new start for BB. But the question is, are they too late to the game? Thats truly the question to ask, but many people are showing interest for the companies newest device. We can only tell if they have what it takes to make a comeback and be part of the eco system of mobile phones. But hey RIM if your listening, I wouldnt mind putting that phone into it's paces!